Seattle Publishing and President Jay Stilwell share insights and ideas on such topics as custom publications, the publishing industry, and enhancing and utilizing technology. Published every month, the SP Journal offers tips for everything from managing projects to choosing the right publishing plan.

September 2014

Posted on September 18, 2014

Traditionally fall is the time of reaping what has been sown earlier in the year. It is a time of kids returning to school and the leaves turning a golden hue. It is also a time when we begin preparing for the years end and planning for the next to begin.

In this issue, we share how the combination of SP's on-demand services and the Gutenberg Publishing System® gave one of our clients a competitive edge. Then, we write about having the right marketing mix in today's fractured media world.

Thanks for reading,
The SP Crew

Featured Project

A Competitive Edge
tacoma_screw_productWith the current sales environment, Tacoma Screw's outside sales reps needed a simple and effective medium for sharing product specials and upcoming new products to their prospects and present clientele.

Working with Tacoma Screw's marketing department, we developed a sales flyer module within the Gutenberg Publishing System® for creating monthly sales flyers. With this functionality, Tacoma Screw selects items to be featured and then these are flowed into InDesign. By combining this development with our on-demand publishing services, Seattle Publishing completes the flyer production and then ships the approved digital file to the printer. The final result is a consistent and timely printed piece that helps Tacoma Screw's sales reps compete in this challenging environment.

Best Practices

Do You Have the Right Mix?

Today's audiences have variety of ways they can choose to engage with you. Providing your content in multiple mediums is the most effective means of reaching your customers. Here are our suggestions to help ensure that you have the right mix.

Like Making a Cake, It Takes the Right Combination

When baking, temperature, timing, and ingredients all play an important role in determining the right outcome. By comparison, media selection, making sure you have the appropriate content, and ensuring timely delivery are all elements that will effect your outcome. With the right combination your audience will enjoy the results.


Did You Know...

22nd Annual Auction

For the past ten years, the SP crew has worked with Washington Bikes to procure donations for their annual auction. This year's auction will take place on November 8th and includes items for both the cyclist and non-cyclist alike.