Seattle Publishing and President Jay Stilwell share insights and ideas on such topics as custom publications, the publishing industry, and enhancing and utilizing technology. Published every month, the SP Journal offers tips for everything from managing projects to choosing the right publishing plan.

November 2014

Posted on December 17, 2014

Winter is upon us and the end of the year is coming up fast, which means that it is time for our November journal. For this edition, we highlight a recent catalog project and then we share about the advantages FileMaker 13 brings to SP's Gutenberg Publishing System®.

Thanks for reading,

The SP Crew

A Project Spotlight

DiamondBack Multi-Sport Catalog

DiamondBack is a company that sells bicycles and accessories to multi-sport retailers such as Dick's Sporting Goods, REI, and Sports Chalet. When it came to their parts & accessories guide, they used to have a full-time employee devote a year to producing this publication. For their 2014 edition, they decided to utilize Seattle Publishing and our Gutenberg Publishing System® for the product guide. The result was a completed 200 page catalog delivered in 8 weeks


FileMaker 13 & Gutenberg - A Winning Combination

The Gutenberg Publishing System® incorporates FileMaker Pro, a database application featuring easy user interface and interaction. This winning combination allows SP to integrate FileMaker Pro innovations into Gutenberg as they become available. Here is SP's list of the top four benefits of FileMaker's recent release, V13.

Server More, Desktop Less

Most interactions and requests between the client and the server are done at the server. This allows performance improvements that increase speed and reliability between the desktop client and the server. In addition, the data is encrypted while it's moving over a network or the web with AES 256-bit encryption, providing a secure connection..

WYSIWYG - What You See Is What You Get

Page Previews can be viewed in HTML/CSS, which means that these previews will represent accurately what the stylized content will look like in a publication or web page before committing it to InDesign or a be generated and shared within the Gutenberg Publishing System®, removing the need to flow to InDesign for an accurate proof.

Mobile Applications

FileMaker Go 13 for iPhone and iPad makes it possible to manage, edit, or find content remotely without relying on a desktop computer. This free app incorporates some of the popular mobile features, such as tapping and swiping for navigation, once your tablet is connected to the server.

Web Direct

Web browser access is possible with desktop-style interaction. You can use product screens, create reports, and run page previews without needing a desktop license. With web direct you get instant access to changes in your content - no need to refresh your browser.

Did you Know?

It's time to Party- A celebration of history

On December 4 the Muckleshoot Indians Tribe will be having a book launching party for their recently published history Up from the Ashes-Nation building at Muckleshoot. The SP Crew will be attending, since we worked with the author and the Muckleshoot Tribe to publish their book.