Seattle Publishing’s creative solutions have helped many companies in a variety of industries overcome their challenges and achieve their goals.
Keeping up with New Products in Real-Time
Continued expansion of product lines and rapid growth in private label items had Tacoma Screws’ internal staff struggling to keep up with the maintenance and management of content on a real-time basis.
Working with Tacoma Screw, SP developed a workﬂow process that includes the Gutenberg Publishing System® coupled with our content services for supporting and maintaining images, technical information, and product data in a timely manner.
Having to maintain content in real-time was proving difﬁcult for Tacoma Screw as the demand for product information was increasing along with their need to create an annual catalog, monthly sales ﬂyers, and an e-commerce website. By working together with Tacoma Screw’s staff, SP was able to establish an updated schedule that supported key deadlines and new product development milestones. SP was able to ofﬂoad from Tacoma Screw’s staff many of the responsibilities for data entry and content maintenance, image adjustments, processes, and storage. By ofﬂoading these responsibilities, Tacoma Screw’s staff could focus on the other pieces of their new product puzzle.
Now, Tacoma Screw has a process that insures consistent updating and coordination between SP and their staff members with the ability to support their growth so that correct content is shared on a real-time basis. Tacoma Screw is providing to their customers improved accuracy and consistency with better product visibility across all their marketing channels.