CASE STUDIES

Seattle Publishing’s creative solutions have helped many companies in a variety of industries overcome their challenges and achieve their goals.

Niche publication increases its online community.

The Problem

Bicycle Paper wanted to increase their online relevancy by complementing its monthly print publication with fresh web content that could be posted on a daily basis.

The Solution

Utilize the Gutenberg Publishing System to enable Bicycle Paper's staff to continually update their website.

The Story

Bicycle Paper has been published in print since 1972 and has a strong regional following. While a website existed to promote Bicycle Paper, at the time its updates mirrored that of the print publication. Additionally, these updates were time-consuming, requiring manual creation of new articles and news pages with their requisite photos – which needed to be processed by the art department. Bicycle Paper wanted to transform their website into one which could be updated easily and frequently so that new content could drive more visitors to the site.

To meet these ends, Bicycle Paper utilizes the Gutenberg Publishing System®, placing all content in a database-backed system. This allows for simple creation and management of articles, news, events, photo galleries and more. Now new feature articles, product reviews and the latest information can continually be posted on the site, drawing regular visitors and attracting new guests in the process. In addition, with automated image processing, Bicycle Paper staff is able to post photos without going through Seattle Publishing's art department, making postings more efficient.

Seattle Publishing also implemented a fully functioning and easy to browse event calendar that is one of the most trafficked destinations on the site. Here, visitors can either browse upcoming tours and races and their details or search for a specific event. In addition to the online calendar, site visitors can download regional race and tour guides in PDF format.

BicyclePaper.com is continuously changing and offers a wealth of information about all things cycling in the Northwest.

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